The Blog

· May 04th, 2024
The Next Next Next Next Next Next Level

TO READ · 07/17/2015

The Next Next Next Next Next Next Level

We hosted a party to celebrate The Next Next Level, which is a new book by Leon Neyfakh about rap, music, friendship, and what it means to be a fan. The book is incredible. The party was nice, too!
Let’s cue up some photos:

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We hosted a party to celebrate The Next Next Level, which is a new book by Leon Neyfakh about rap, music, friendship, and what it means to be a fan. The book is incredible. The party was nice, too!

Let’s cue up some photos:

the man of the hourMeet Leon. Leon wrote the book that we are celebrating tonight!

_MG_8956A.D.I.D.A.S.: All Day I Dream About Spanikopita

aggressively chill Hiya babes.

audience Let’s light this candle.

carlo in pain What is happening in this picture.

cuteieTen out of ten.

david djs This is David Shapiro. In addition to bequeathing his musical sensibilities to the party, he is also a writer who wrote a really good book which you can add to cart right now. YEE!

dj cool dave (Shortly before dropping Beenie Man’s “Dude” and the crowd went wild.)

flour shop treats Edible microphones in precious-metal colors by Amirah Kassem of Flour Shop. What an ingenious lass she is.

folks Looks like someone needs a refill!

happy familyOne big happy four-eyed family.

jon jon goulian Fun fact: the man with the sick tattoos is named Jon-Jon Goulian, and he is the author of an incredible book with the incredible title of The Man in the Gray Flannel Skirt. Try it. You’ll like it.

mark krotov Mark Krotov of Melville House toasts the man of the hour by forcefully jabbing his forefinger in the air. Best way to do it!

mina's tattoo Strong braid.

partygoers These two are definitely hatching a plan.

teddy with crushed beer canThis is Teddy Blanks. Teddy is a polymath whose talents include design, music, and a general mastery of impeccable moves.

teddy's footworkHere is Teddy performing. Look at those mesmerizing hips. They don’t lie.

teddy gets intense Conviction.

molly profile Letting the music wash over her in a wave.

jemme laughingYou’d be grinning, too!

teddy hugs greta Post-performance hug game: superb.

There is no explanation wait what

willy“You know what they say: success in business is 50% hard work and 50% the right cigar.”

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Look, Ma. We’re On TV (Again!)

TO SEE · 07/16/2015

Look, Ma. We’re On TV (Again!)

If movies are the silver screen and TV is the small screen, what does that make YouTube? Is YouTube the micro-screen? The e-Screen? #thoughts

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If movies are the silver screen and TV is the small screen, what does that make YouTube? Is YouTube the micro-screen? The e-Screen? #thoughts

…either way, we’re on it! And also on TV. Our newest TV spot is currently beaming across televisions nationwide, and you can watch it here.

For your shopping convenience, here’s a list of all the frames pictured in the TV spot:

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The Next Next Level

TO BUY · 07/15/2015

The Next Next Level

It was the year 2003 when writer Leon Neyfakh first encountered a performer known as Juiceboxxx. Juiceboxxx was a fifteen-year-old white rapper from the Milwaukee suburbs.

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It was the year 2003 when writer Leon Neyfakh first encountered a performer known as Juiceboxxx. Juiceboxxx was a fifteen-year-old white rapper from the Milwaukee suburbs.

The climate for rappers of this particular demographic profile was iffy at the time. As Neyfakh puts it in his new book, The Next Next Level: “Despite the fact that Eminem was at the height of his powers, deciding to be a white rapper was still an uncomfortable proposition.” Juiceboxxx went there anyway. And Neyfakh followed.

The Next Next Level is a book about what happened next. You do not have to possess a natural interest in white rappers from Wisconsin in order to enjoy the author’s odyssey—indeed, it may be better if you don’t. Because then you can apply Neyfakh’s charm and depths and insights to whatever elevates YOUR pulse—whether it be Jane Austen or data science or clam chowder or Minions.

Neyfakh put it best: “This is a book about people trying to figure out what it is inside of them that makes them special, and then devoting themselves to the hard work of making it legible to the outside world.”

If that’s not universally applicable, heaven knows what is!

Buy the book and let us know who your personal Juiceboxxx is.

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A Few Thoughts on Improving Sightlines

· 07/06/2015

A Few Thoughts on Improving Sightlines

According to the Centers for Disease Control and Prevention, vision disability is the single most prevalent disabling condition among children in the United States.

This is not good.

What IS good: it’s possible to tackle this issue, and we are working hard behind the scenes (along with many others!) to do so. We’re very proud to announce a new partnership with the City of New York to provide glasses to local students in need, as part of the Community Schools initiative.

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According to the Centers for Disease Control and Prevention, vision disability is the single most prevalent disabling condition among children in the United States.

This is not good.

What IS good: it’s possible to tackle this issue, and we are working hard behind the scenes (along with many others!) to do so. We’re very proud to announce a new partnership with the City of New York to provide glasses to local students in need, as part of the Community Schools initiative.

A bit of background: lack of vision care is a critical issue for students citywide. We estimate that between 20-25% of New York City public students have vision problems and require optometric testing and glasses— but don’t have access to either.

As part of the newly-launched program, Warby Parker will provide one pair of glasses to all Community Schools’ students who need them during the 2015-2016 academic year. For the following three school years, we’ll will provide a pair of glasses to all new and transfer Community School students who need them.

Over the past year, we’ve been piloting a similar program in New York City—figuring out what works, what doesn’t, and how to make it go-go-go.

We’re beyond stoked to be working in our own backyard, partnering with the Mayor’s Office to ensure that kids have the tools they need to see the chalkboard, do their homework and go get that education.

Stay tuned for more updates.

bodyPhoto courtesy of Ackime Snow

Photo at top by Photographer/Mayoral Photography Office

 

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Turn the Beat Around

· 06/29/2015

Turn the Beat Around

When the largest Beat Generation conference in twenty years happens in your own backyard, you have no choice but to boogie down.

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When the largest Beat Generation conference in twenty years happens in your own backyard, you have no choice but to boogie down.

Our San Francisco store hosted a little pre-party for the 2015 Beatnik Shindig, a conference presented by The Beat Museum featuring an embarrassment of riches (Poetry workshops! Scholarly panels! Readings galore! Jazzjazzjazz!).

We welcomed participants with specialty cocktails (for sipping) vintage typewriters (for typing-upon), and live jazz from The Nova Jazz Band and The Word Party (for getting everyone in precisely the right frame of mind).

And now: party photos!

DSC_0012
Focused. Fired up. Head in the game.

DSC_0044 Now that’s what we call “synergy”.

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 Little music to get us all in the mood.

DSC_0077
Sharp-dressed man.

DSC_0118Accessory game: superb.

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Can we commission a sculpture of this man’s beautiful head? Is that weird?

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This, folks, is how it is done.

DSC_0255 Some friends, some drink, some linguistic play—what more could you want?

DSC_0286Once a gentleman, always a gentleman.

DSC_0299Love his color palette. Love his vibe, in general.

DSC_0328🙂

DSC_0330Performing a quick manual spell-check.

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“Trust me on these.”

DSC_0384
Trust: vindicated!

DSC_0394An applause-worthy hat! (*Claps*)

DSC_0404Beard game: FLAWLESS.

DSC_0419“Let me just drop a quick verse…”

DSC_0442He’s saying something smart. You can just tell.

DSC_0497Love that tortoise. Adds just the right amount of je ne sais quoi, as the French say.

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“Did I intentionally match my glasses to the ice in my frosty Moscow Mule from Barbary Coast Catering? No. Does it bother me? Not in the slightest.”

DSC_0526Talk about a triple threat.

DSC_0532We’d be smiling if we had a necklace that cool, too!

DSC_0197¡Adios, amigos! ‘Til next time.

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Let’s take a moment to reflect on National Sunglasses Day

TO DO · 06/27/2015

Let’s take a moment to reflect on National Sunglasses Day

Dearest sunglasses,

It’s finally June 27th: the day you’ve been awaiting all year. Not because it’s National Orange Blossom day, and not because it’s Tobey Maguire’s birthday (although we wish you the best, Tobes)…

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Dearest sunglasses,

It’s finally June 27th: the day you’ve been awaiting all year. Not because it’s National Orange Blossom day, and not because it’s Tobey Maguire’s birthday (although we wish you the best, Tobes)…

…but because it’s NATIONAL SUNGLASSES DAY.

Thanks for being invented, sunglasses! We’re glad you’re here.

Sincerely yours,
Warby Parker

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