The Blog

· September 18th, 2014

· 09/17/2014

Down. Set. Flick!

We have an affinity for games, sports, or anything even slightly competitive. It’s not that we’re aggro, we just really enjoying toeing the work-play line.

We have an affinity for games, sports, or anything even slightly competitive. It’s not that we’re aggro, we just really enjoying toeing the work-play line.

So when we set up shop in Dallas, we made it a priority to carve out space for recreational activity. Being in Texas, football came to mind. Our store, however, isn’t ideal for such bustling activity. (You know, flying footballs and shelves of glasses don’t exactly harmonize.)

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The solution: flick football! It’s weirdly competitive, super fun, and doesn’t require a ton of space (or athleticism). To kick things off, we held our first flick football tournament this past month. As advertised on the flyer—which was distributed to local businesses to cull local talent—we promised “sports, beer, and friendly competition.” All three promises were kept.

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In all, seven talented teams participated in the event. The competition was stiff, and the winner was Bolsa Mercado, who also happened to supply the tournament with delicious beer and popcorn. Coincidence? Actually, yes.

4Winners!

3Not a winner!

6Everyone’s a winner!

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TO BUY · 09/15/2014

We Spy: Petal Tortoise

What do you desire? Well, hopefully Petal Tortoise.

What do you desire? Well, hopefully Petal Tortoise.

It’s downright disarming with its soft pinks, rich browns, and striking good looks. We paired it with our new favorite anthology from n+1.

Annette in Petal Tortoise

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TO DO · 09/12/2014

Abbot Kinney, Here We Come

We’re so thrilled to open our first free-standing store—tomorrow!—on the West Coast, right where the action is—on Abbot Kinney Boulevard.

We’re so thrilled to open our first free-standing store on the West Coast—tomorrow!—right where the action is—on Abbot Kinney Boulevard. Los Angeles is proving to be a nice home away from home, and we’re excited to deepen our roots in the Venice neighborhood.

A laid-back touch, the glass storefront accordions open for maximum breeziness, and we’ve furnished the space with midcentury-inspired furniture, a hat-tip to design legends (like Frank Gehry and Charles and Ray Eames) who left their mark in the area. Our biggest point of pride: after featuring his work inside our space at The Standard, Hollywood, we also called on one of our favorite L.A. artists, Geoff McFetridge, to design the new store façade—a bright blue traffic-stopper called “(Looking Up) We Only See the Bottom of the Sun.” We can’t wait for you to see it in person.

1422 Abbot Kinney Boulevard
Los Angeles, CA 90291
310.280.2055
Open daily 11:00 a.m.–7:00 p.m.

 

 

 

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TO SEE · 09/08/2014

A Night at the Opera with Opening Ceremony

Fashion Week is like a box of chocolates: you never know what you’re going to get, and sometimes it’s a weird gross chocolate filled with rum cordial, but sometimes it’s one of these and you’re golden. The risk is half the reward.
For this season’s Fashion Week outing, Opening Ceremony’s Humberto Leon and Carol Lim …

Fashion Week is like a box of chocolates: you never know what you’re going to get, and sometimes it’s a weird gross chocolate filled with rum cordial, but sometimes it’s one of these and you’re golden. The risk is half the reward.

For this season’s Fashion Week outing, Opening Ceremony’s Humberto Leon and Carol Lim offered up a big old chocolate filled with Spike Jonze, Jonah Hill, Elle Fanning, Karlie Kloss, and a bunch of other delectable delights. So much tastier than rum cordial.

It happened like this: rather than do the standard wham-bam-thank-you-ma’am runway show, the Opening Ceremony crew got their friends Spike Jonze and Jonah Hill to co-write an original 45-minute play to be performed on one night only with actors in Opening Ceremony gear. Along with Fanning and Kloss, the cast included Catherine Keener (swoon), Rashida Jones, Alia Shawkat, John Cameron Mitchell (mega swoon), Bobby Cannavale and Dree Hemingway. And because O.C. is nothing if not detail-oriented, the whole performance took place at the Metropolitan Opera House beneath 21 twinkling chandeliers.

Oh! And the clothes—the clothes were real good. Mint-chip green shifts, bubblegum separates, little bit of neoprene, a lotta ponytails, wedges, graphic coats and a print we might describe as “hacker camo”. The cherry on top? Some of the models were styled with Warby Parker frames.

We laughed, we cried, and like a proud parents, we snapped a few photos of our frames on the big stage. They look so grown-up.

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Photos: Julieta Cervante (top) and Dana Melanz (bottom)

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TO MEET · 09/05/2014

Floor Plan

We love polls. Sometimes we poll our fellow employees about their tastes,
preferences, and musical milestones. Here’s where we share the results.

This week’s question: what is the first concert you saw?

We love polls. Sometimes we poll our fellow employees about their tastes,
preferences, and musical milestones. Here’s where we share the results.

This week’s question: what is the first concert you saw?

Brand Design Lauryn Hill

Communications Jack Johnson

Copy Neil Young

Product Design Metallica

Brand Marketing Jimmy Buffett

Tech Joseph and the Amazing Technicolor Dreamcoat

Online Experience Richard Marx

Visual Depeche Mode

Recruiting Jewel

Consumer Insights No Doubt

Finance Steely Dan

Creative Services Echo and the Bunnymen

Social Innovation Simon & Garfunkel

Retail Monica with Tyrese

Customer Experience Weird Al Yankovic

Product Strategy Counting Crows

Social Media Andre Nickatina

Employee Experience Meatloaf

New Stores and Facilities Spice Girls

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TO SEE · 09/03/2014

We Made a Video

Guys! We made a video. For fun! And to preview our Fall 2014 collection!

Guys! We made a video. For fun! And to preview our Fall 2014 collection! And you can watch it right here.

It all started with Darius, who is the fine gentleman you see pictured above. Darius works in one of our retail stores. A member of the creative team spotted him in the store, got obsessed with his cool vibe, and asked him if he wanted to do a project. This is that project.

We filmed it over the course of a day, fueled by donuts and coffee. It combines a few things that are beloved by Warby Parker: naps, cake, mysteries, extreme sports, and really nice glasses.

In case you’re wondering, Darius performs all of his own stunts.

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TO BUY · 09/03/2014

Introducing Fall 2014

Got a personality? Hi. These frames are for you.

Got a personality? Hi. These frames are for you.

We’re introducing nine new shapes—which means there’s a signature look for everyone in the room. For the bold, three clever styles in crystal. For the polished, three hardworking acetate frames with titanium temples. And for the business-minded, a handful of angular silhouettes.

Two new hues were also added to the mix: Striped Pacific and Petal Tortoise. The first is a streaked combination of seaworthy blues. The second is a painterly mix of soft pinks and earthy browns.

Take a look, shop the collection.

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