The Blog

· December 21st, 2014

TO DO · 12/19/2014

Everyone’s a winner

Here’s one of the gifts up for grabs in our stores this season: a fold-it-yourself fortune teller. Download your own, print it, and start playing.

Starting this weekend, we have a little something in store for you and yours, inspired by Good Luck Omens for the Modern Era, the first publication from our very own Warby Parker Press.

Swing by a store near you to take a turn at our Wheel of Good Omens—completely free, completely fun—for a prize (and a nice break from last-minute holiday shopping stressors). Oh, and everyone’s a winner, did we mention?

If you can’t make it, here’s one of the gifts up for grabs: a fold-it-yourself fortune teller. (Maybe you know it as a cootie catcher.) Download your own here, print it, and start playing.


DIRECTIONS

1. Grab a friend.

2. With the printed side facing down, fold diagonally each way across the paper.

3. Fold along the lines so the points meet in the middle. The numbers and colors should be facing up now.

4. Flip over and fold the corners into the middle.

5. Fold in half both ways.

6. Insert fingers into the pockets.

7. Play. (Or Google “how to play fortune teller.”)

8. Share your fortune and see what others got with #warbygoodomens.

Can’t wait to see what happens!

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TO DO · 12/18/2014

A Holiday Party with The Bitter Southerner

We at Warby Parker are unified on a few things. Parties: LOVE. Ping pong: ALSO LOVE. Costumes: likewise. But fruitcake? A casual poll reveals that the company is divided, but that didn’t stop us from centering last week’s party down at our Buckhead store on the holiday delicacy.

We at Warby Parker are unified on a few things. Parties: LOVE. Ping pong: ALSO LOVE. Costumes: likewise. But fruitcake? A casual poll reveals that the company is divided. Intensely so.

That didn’t stop us from centering last week’s party down at our Buckhead store on the holiday delicacy. (More in a moment.) To properly christen our store and maximize the fun, we ask our friends at The Bitter Southerner to co-host and called upon some of Atlanta’s finest to round out the shindig.

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(If The Bitter Southerner is new to you, head on over right now. You don’t have to be of southern stock to appreciate their attention to beautiful photography and great storytelling.)

We asked three local mixologists—everlasting thanks to Greg Best of the Tipsy Hippo, Julian Goglia of The Pinewood, and Kellie Thorn from Empire State South—to create fruitcake-inspired drinks and mix ‘em on the spot for the guests. In sloppier hands, our big fruitcake idea could have been, well, not great, but the drinks were a smash—as were the pimiento cheese with bacon marmalade (WE KNOW) and other eats from Empire State South, the photo booth (of course), music from DJ Jesse Pearson, and booklets of the evening’s recipes for guests.

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Kellie Thorn from Empire State South mixing her drink, “Pillow Perk”

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We take our parties seriously.

Photography by Amber Fouts

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TO SEE · 12/17/2014

Ninety-five dollars

Our new video is a homemade effort. Give it a watch.

Our new video is a homemade effort. We wrote and shot it in-house with a small crew of Warby employees and expert friends, including Alexander Chinnici (the coolest cinematographer in town, and with a face that belongs on a Roman coin) and Lyndsey Butler, an entrepreneur with mermaid hair who founded and designs Veda.

Tattoos

Give it a watch.

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TO READ · 12/12/2014

Introducing Warby Parker Press

Our office is a little laboratory of experimentation, and sometimes the experimentation leads to real-life projects.

Our office is a little laboratory of experimentation, and sometimes the experimentation leads to real-life projects. When a few members of our creative team started cranking out zines, we thought: maybe we could turn these into actual books? Like—small, clever, morsels that our customers could flip through when they stop by our stores. Yeah. That could be fun.

Fast forward a month and we’re publishing our first book, called Good Luck Omens for the Modern Era. Here’s the idea: human history is filled with superstition. Walking under a ladder, opening an umbrella indoors, crossing the path of a black cat…all of these things are supposed to signal bad luck in your future. But where are all the good omens? And why are the bad omens so old-fashioned?

Our book offers a NEW guide to omens, all updated specifically for the 21st century. We’ve also made them all good omens, because nobody needs bad luck these days. A few examples:

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With this sucker in your back pocket, you’ll rack up more good fortune than you know what to do with.

A free copy of the book comes with every physical Warby Parker gift card ordered. Because nothing says “we love you” like “FREE GIFT WITH PURCHASE!”

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TO BUY · 12/09/2014

Introducing the Concentric Collection

Our new looks make their appearance not a moment too soon, just about the time your heavy layers could use a little zing.

Our latest looks are all about complement and contrast, with a bit of luxury and a subtle dash of color. The Concentric Collection makes its appearance not a moment too soon, just about the time your heavy layers could use a little zing.

To achieve a striking new feature, we worked with a factory that specializes in a friction process in which two hues are pressed together repeatedly, resulting in a subdued but handsome ring around the lens fashioned in a matchless acetate.CONCENTRIC_BLOG_launch_FINAL_women

Named for its hallmark detail, the Concentric Collection rewards a closer look. (Seriously, get in here.)

Three new styles, Benchley, Murphy, and Everly, make their mark alongside a new color, Whistler Grey. The interior ring comes in Vulcanite, Hazelnut, Flint, and Fjord Blue, hues inspired by the warmth of the season.

Shop now >

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TO READ · 12/05/2014

To Read: Do You Have Any Questions?

Uncluttered minds, we got nothin’ for you. For the inquisitive readers and overthinkers among you, here you go: a guide to answering all your curiosities—whether it’s puberty, celebrity, or Antarctica-related.

We’ve all got a lot on our minds; hopefully these titles will help you out. Just pick your concern and go from there.

Uncluttered minds, we got nothin’ for you. For the inquisitive readers and overthinkers among you, here you go: a guide to answering all your curiosities—whether it’s puberty, celebrity, or Antarctica-related.

We’ve all got a lot on our minds; hopefully these titles will help you out. Just pick your concern and go from there.

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TO BUY · 12/02/2014

We Spy: Aubergine Fade

Sometimes the best color combos are plucked straight from nature.

Sometimes the best color combos are plucked straight from nature.

(This is one of them.)

Shop Curtis from our Ghostly collaboration>

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