The Blog

· July 30th, 2014

TO BUY · 07/30/2014

We Spy: Black Cherry

When we decided to bring back the Carmichael frame, we knew who to call for a little help.

When we decided to bring back the Carmichael frame, we knew who to call for a little help.

Beck’s recommendation? Go red and black.

 

From our Beck x Warby Parker collaboration, Carmichael in Black Cherry

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TO BUY · 07/29/2014

The Song Reader Album

We’re back with Beck—and this time we’re making music. A whole album of it!

We’re back with Beck—and this time we’re making music. A whole album of it!

Beck’s Song Reader album is the first officially recorded incarnation of the sheet music album he released in late 2012. Produced by Randall Poster and Beck, the 20-track collection features interpretations by Jack White, Jeff Tweedy, David Johansen, Jason Isbell, Fun., Eleanor Friedberger, and many more (including Beck, because DUH).

The limited-edition Carmichael frame has also returned in a new two-toned hue: Black Cherry. And just for good measure, we’ve also released an updated edition of Beck’s Song Reader (the book version) with McSweeney’s.

Click here to give the album a listen or the frame a look-see.

All album sale proceeds will go to 826 National, a non-profit dedicated to cultivating writing skills in students aged 6-18.

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TO MEET · 07/28/2014

12 Questions: Petra Collins

We asked the photographer—she shot our Beacon Collection; pretty, don’t you think?—about teenagers, overalls, and getting the boot from Instagram:

We asked the photographer—she shot our Beacon Collection; pretty, don’t you think?—about teenagers, overalls, and getting the boot from Instagram:

I wake up to my boyfriend’s annoying alarm clock that is on permanent snooze mode in the morning.

I take my coffee black.

My feminist icon is Malala Yousafzai.

My favorite thing about wearing overalls is feeling like a farmer.

The number of times I’ve been kicked off Instagram is once and it made me feel like [EXPLETIVE].

Tumblr is the website I visit most, other than the usual stuff like email.

I never leave home without my phone and a charger.

I love making art.

I looooooove riding in cars listening to music.

Photographing teens forever is my dream.

Right now, I’m listening to If It’s Lovin’ That You Want by Rihanna.

I go to sleep with thoughts of food dancing in my head.

Shop the collection >

Photo by Zara Mirkin

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TO BUY · 07/25/2014

We Spy: Lemon

You win some, you lose some.

You win some, you lose some. Hold on tight to our new Nancy sunglasses in Lemon. That yellow hue—with a nice sheen—is a lucky one.

Nancy in Lemon

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TO BUY · 07/24/2014

Introducing the Beacon Collection

Our Beacon Collection was inspired by those completely unplanned evenings out—the 10 out of 10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)

Our Beacon Collection was inspired by those completely unplanned evenings out—the 10-out-of-10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)

The collection name is a hat-tip to the morning star, which you can catch just after sunset or just before sunrise, depending on the time of year. Our new colors and shapes make similarly fine companions to late night dates, rooftop sunrises, and everything in between.

We enlisted photographer Petra Collins to give our collection a night on the town it deserves. (More of her snaps here.) Petra joined us one June evening for a romp through downtown Manhattan. We ate cannoli, trawled the quiet streets, and stayed up to watch the sun rise.

Shop the collection > 

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TO DO · 07/21/2014

Happy National Ice Cream Month!

On July 9, 1984, President Ronald Regan officially designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.

On July 9, 1984, President Ronald Reagan officially designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day, stating, “I call upon the people of the United States to observe these events with appropriate ceremonies and activities.”

Well, if you insist, Mr. President.

Following strict orders from the former commander-in-chief, the copy team recently struck out on a soft-serve crawl of lower Manhattan. Why soft serve? It’s twice as lickable as normal ice cream, comes in a pleasing swirly shape and is apparently trending. There’s also a convenience factor. As one team member noted, “You can consume it much faster—and the toppings tend to stay put.”

On a recent blisteringly-hot Friday afternoon, the team took a stroll to seven of downtown New York City’s best soft serve shops. Here is the review.

Stop one: McDonalds

Filled with an unimaginable amount of excitement, we walked up to the counter, looked at the menu and saw exactly zero ice cream options. Is this a joke? Nope. Epic fail.

We weren’t lovin’ it®.

Soft Serve 1

Stop two: Victory Garden

The goat’s milk soft serve was delicious—and especially creamy. We tried a handful of flavors, but the Tangy Goat Milk with dried mulberries was a clear favorite. Also recommended: Chocolate Rosemary and Salted Caramel.

Bonus: The employees were incredibly nice, and a World Cup game was showing on TV.

Soft Serve 2

Stop three: Big Gay Ice Cream Shop

Here we ordered two sundae varieties: a Mermaid (vanilla soft serve, key lime curd, crushed graham crackers, whipped cream) and a Salty Pimp (vanilla soft serve, dulce de leche, sea salt, chocolate dip). The Salty Pimp contained seductive veins of dulce de leche. “I was worried the Salty Pimp would remind me of licking a man’s skin, due to the name, but it did not,” observed one team member.

The Mermaid was equally enchanting, with its ripples of tangy lime curd. “Curd” is such a gross word for what it is.

Soft Serve 3Immediately after this photo was taken, we poured the rest of the ice cream out to pay respects.

Soft Serve 4

Stop four: Dairy Queen

As lunchtime hit, we decided to consolidate our dietary efforts into one meal. One copy team member (a Florida native) swore by the Chicken Strip Basket, so we sprang for the combo.

The Mini Mint OREO® Blizzard® was the sweetest treat of the day. After dipping a French fry into the Blizzard, one copy team member explained that, “It had potential, but the mint was a little jarring with the potato.” Surprisingly, our Blizzard® had absolutely zero odor. (Any scientists out there who can tell us why?)

Fun fact #1: The first brain freeze of the outing occurred here.

Fun fact #2: DQ founder J.F. McCullough and his son, Alex, claim to have invented soft serve in the mid 1930s.

Soft Serve 5The upside-down trick never gets old.

Soft Serve 6

Stop five: Off The Wall Yogurt

Just as our bellies were starting to show and our pants were “mysteriously” beginning to unbutton, one copy team member pulled an audible and pulled the team into Off the Wall. Although not previously on our itinerary, this stop provided us with an invaluable learning experience: always squat when dealing with self-serve yogurt.

Soft Serve 7Choose your own adventure.

Soft Serve 8

Stop six: Chloe’s Soft Serve Fruit Co.

A slight hesitation filled the air as we walked into Chloe’s. “I don’t know if I can get excited about fruit in a bowl,” admitted one team member.

We couldn’t have been more wrong about this sleeper hit. A tropical concoction of mango, pineapple, berries, and coconut shavings proved to us that fruit can be delightful on its own.

The shop’s soundtrack of mid-era Ashlee Simpson songs (yes!) and XL-sized cups of free ice water sweetened the deal.

Soft Serve 10

Stop seven: Momofuku Milk Bar

At this point, we were feeling a uncomfortable and queasy. One team member had jam on her leg. A slurry of fruit, heavy cream, milk, chocolate, and flavoring agents sloshed against our stomach walls as we waddled up to the counter.

We ordered the classic: Cereal Milk™ soft serve with crunch. It was very tasty (and salty!), but we were unfortunately forced to retire our spoons after a few dozen bites. We had reached our limit.

Soft Serve 11Long live summer. Long live soft serve!

 

 

 

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TO BUY · 07/17/2014

We Spy: Greystone

At first glance, Greystone is completely mellow. But take another peek, and you’ll notice it’s a knee weakener.

At first glance, Greystone is completely mellow. But take another peek, and you’ll notice it’s a knee-weakener.

It’s one of those rare adaptable colors that’s also totally swoony and sharp. We’re into it.

Begley in Greystone

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