The Blog

· July 25th, 2014

TO BUY · 07/24/2014

Introducing the Beacon Collection

Our Beacon Collection was inspired by those completely unplanned evenings out—the 10 out of 10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)

Our Beacon Collection was inspired by those completely unplanned evenings out—the 10-out-of-10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)

The collection name is a hat-tip to the morning star, which you can catch just after sunset or just before sunrise, depending on the time of year. Our new colors and shapes make similarly fine companions to late night dates, rooftop sunrises, and everything in between.

We enlisted photographer Petra Collins to give our collection a night on the town it deserves. (More of her snaps here.) Petra joined us one June evening for a romp through downtown Manhattan. We ate cannoli, trawled the quiet streets, and stayed up to watch the sun rise.

Shop the collection > 

Tags: , , , , ,

TO DO · 07/21/2014

Happy National Ice Cream Month!

On July 9, 1984, President Ronald Regan officially designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.

On July 9, 1984, President Ronald Regan officially designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day, stating, “I call upon the people of the United States to observe these events with appropriate ceremonies and activities.”

Well, if you insist, Mr. President.

Following strict orders from the former commander-in-chief, the copy team recently struck out on a soft-serve crawl of lower Manhattan. Why soft serve? It’s twice as lickable as normal ice cream, comes in a pleasing swirly shape and is apparently trending. There’s also a convenience factor. As one team member noted, “You can consume it much faster—and the toppings tend to stay put.”

On a recent blisteringly-hot Friday afternoon, the team took a stroll to seven of downtown New York City’s best soft serve shops. Here is the review.

Stop one: McDonalds

Filled with an unimaginable amount of excitement, we walked up to the counter, looked at the menu and saw exactly zero ice cream options. Is this a joke? Nope. Epic fail.

We weren’t lovin’ it®.

Soft Serve 1

Stop two: Victory Garden

The goat’s milk soft serve was delicious—and especially creamy. We tried a handful of flavors, but the Tangy Goat Milk with dried mulberries was a clear favorite. Also recommended: Chocolate Rosemary and Salted Caramel.

Bonus: The employees were incredibly nice, and a World Cup game was showing on TV.

Soft Serve 2

Stop three: Big Gay Ice Cream Shop

Here we ordered two sundae varieties: a Mermaid (vanilla soft serve, key lime curd, crushed graham crackers, whipped cream) and a Salty Pimp (vanilla soft serve, dulce de leche, sea salt, chocolate dip). The Salty Pimp contained seductive veins of dulce de leche. “I was worried the Salty Pimp would remind me of licking a man’s skin, due to the name, but it did not,” observed one team member.

The Mermaid was equally enchanting, with its ripples of tangy lime curd. “Curd” is such a gross word for what it is.

Soft Serve 3Immediately after this photo was taken, we poured the rest of the ice cream out to pay respects.

Soft Serve 4

Stop four: Dairy Queen

As lunchtime hit, we decided to consolidate our dietary efforts into one meal. One copy team member (a Florida native) swore by the Chicken Strip Basket, so we sprang for the combo.

The Mini Mint OREO® Blizzard® was the sweetest treat of the day. After dipping a French fry into the Blizzard, one copy team member explained that, “It had potential, but the mint was a little jarring with the potato.” Surprisingly, our Blizzard® had absolutely zero odor. (Any scientists out there who can tell us why?)

Fun fact #1: The first brain freeze of the outing occurred here.

Fun fact #2: DQ founder J.F. McCullough and his son, Alex, claim to have invented soft serve in the mid 1930s.

Soft Serve 5The upside-down trick never gets old.

Soft Serve 6

Stop five: Off The Wall Yogurt

Just as our bellies were starting to show and our pants were “mysteriously” beginning to unbutton, one copy team member pulled an audible and pulled the team into Off the Wall. Although not previously on our itinerary, this stop provided us with an invaluable learning experience: always squat when dealing with self-serve yogurt.

Soft Serve 7Choose your own adventure.

Soft Serve 8

Stop six: Chloe’s Soft Serve Fruit Co.

A slight hesitation filled the air as we walked into Chloe’s. “I don’t know if I can get excited about fruit in a bowl,” admitted one team member.

We couldn’t have been more wrong about this sleeper hit. A tropical concoction of mango, pineapple, berries, and coconut shavings proved to us that fruit can be delightful on its own.

The shop’s soundtrack of mid-era Ashlee Simpson songs (yes!) and XL-sized cups of free ice water sweetened the deal.

Soft Serve 10

Stop seven: Momofuku Milk Bar

At this point, we were feeling a uncomfortable and queasy. One team member had jam on her leg. A slurry of fruit, heavy cream, milk, chocolate, and flavoring agents sloshed against our stomach walls as we waddled up to the counter.

We ordered the classic: Cereal Milk™ soft serve with crunch. It was very tasty (and salty!), but we were unfortunately forced to retire our spoons after a few dozen bites. We had reached our limit.

Soft Serve 11Long live summer. Long live soft serve!

 

 

 

Tags: , ,

@WarbyParker

See the latest from our Instagram feed

TO BUY · 07/17/2014

We Spy: Greystone

At first glance, Greystone is completely mellow. But take another peek, and you’ll notice it’s a knee weakener.

At first glance, Greystone is completely mellow. But take another peek, and you’ll notice it’s a knee-weakener.

It’s one of those rare adaptable colors that’s also totally swoony and sharp. We’re into it.

Begley in Greystone

Tags: , ,

TO BUY · 07/15/2014

Clink! Aviators are here.

July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981).

July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981). It was also the day before the release of our collaboration with Into The Gloss, and the date of a dinner party to celebrate. We’re not comparing the dinner to Donkey Kong; we’re just putting it in a context.

We’d spent a year laboring (lovingly) on two pairs of aviators with Into The Gloss founder Emily Weiss and her co-founder Nick Axelrod, so celebrating their release date was like popping the cork on a bottle of seriously fizzy champagne.

We took over the garden room of the Waverly Inn, which is a bit like the Conservatory in Clue: tile-floored, airy, filled with lush plants. (Key difference: nobody has been murdered there.) It’s lovely on a warm summer night.

Glasses were tried on, iPhone photos were taken, drinks were drunk. There were also freshly-baked biscuits, which a European gentleman at the party referred to as “delicious bread patties”. Perfect.

Care to shop the collaboration? Let’s go.

Emily Weiss, Eva ChenEmily Weiss and Eva Chen in the foreground. In the background, smoldering eye contact.

Nick Axelrod, Stella BugbeeNick Axelrod and the incomparable Stella Bugbee, who is wearing culottes if you can’t tell.

HThomson20140709-3901HELL-o!

Eniko Mihalik, Geordon NicolHi Eniko! Hi Geordan!

Annabelle Dexter-Jones, Atlanta De Cadenet, Jen Brill
Triple cuties

HThomson20140709-3756Love a good tablescape

HThomson20140709-4243Love a good mingle

Sophia Amoruso, Neil BlumenthalIt’s Sophia. Ms. Amoruso if you’re nasty.

Jaqueline Jablonski, Eva Chen, Cameron RussellThe shiniest hair this side of the Mississippi

Nick Axelrod, Emily Weiss, Neil Blumenthal, Dave Gilboa

The crew! Nick, our dear co-founder and co-CEO Neil Blumenthal, Emily, and our equally-dear co-founder and co-CEO Dave Gilboa. L’chaim, guys.

Photos by Hannah Thomson

 

Tags: , , , , , , , ,

TO READ · 07/14/2014

To Read: Do You Secretly Hate Summer?

Yes? No? Maybe so? Don’t worry, we’ll let you know if this flow chart’s for you.

Yes? No? Maybe so? Choose a reaction to the following words, and we’ll let you know if this flow chart’s for you.

“Beach”

a) “Ah, the one place where I can actually relax.”
b) “Do you know how many germs also ‘chill’ at the beach?”

“Sun”

a) “Bring it on. Can you see my base tan coming in?”
b) “I’m literally already sweating and reaching for my SPF 100.”

“Grilling”

a) “Is there one food that isn’t better grilled?”
b) “Grilled meat equals carcinogens. Have fun.”

If you chose “b” more than once, please proceed to flow chart.

Tags: , , , , , , , , , , ,

TO DO · 07/11/2014

Keys, wallet, sunglasses

Keys, wallet, sunglasses. It’s our summertime mantra. We like the warm-weather minimalism concept so much we made a few bags for employees and thought, why not share with customers, too?

Keys, wallet, sunglasses. It’s our summertime mantra.

We like the warm-weather minimalism concept so much we made a few bags for employees and thought, why not share with customers, too?

If you’re in the New York, Boston, Hollywood, or Dallas area, stop by one of our stores tomorrow and Sunday (July 12-13) and pick up a free Keys Wallet Sunglasses bag for your essential loafing supplies. It’s the opposite of a carry-all.

Just ask a retail associate. As long as supplies last, the bag is all yours.

Sunglasses: 10-01 in Jet Silver

Tags: , , , , , , , , , , ,

TO BUY · 07/10/2014

Warby Parker x Into The Gloss

The perfect pair of aviators is like the perfect leather jacket, the perfect pair of jeans, the perfect scent: a staple for the ages. (Unisex, too.)

The perfect pair of aviators is like the perfect leather jacket, the perfect pair of jeans, the perfect scent: a staple for the ages. (Unisex, too.)

That’s one reason we paired up with Into The Gloss to introduce two new frames: one pair of sunglasses and one optical, each constructed from premium Japanese titanium in Jet Silver or Polished Gold.

If you’re not familiar, allow us to introduce you to your new favorite beauty destination. Into The Gloss takes everything you know about beauty, flips it, and reverses it. And although beauty and eyewear don’t normally fall into the same bucket…well, why shouldn’t they? The seed of our collaboration came from the notion that we could combine Into The Gloss’s approach to beauty with Warby Parker’s approach to glasses, and maybe wind up with a beautiful baby…

Emily 2

A year’s worth of collective brainstorming went into the design of the two collaboration pairs—because building the ideal aviator, it turns out, is an exercise in Goldilocks logic: they can’t be too big, they can’t be too small, they can’t be too wide and they can’t be too narrow. The teardrop silhouette can’t be too droopy. Every measurement must be just right.

The results are as wearable as they are distinctive.

 

 

Tags: , , , ,

The Warby Parker blog is where we post about things
we’re reading, writing, seeing, making and doing.