Our Beacon Collection was inspired by those completely unplanned evenings out—the 10 out of 10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)
Our Beacon Collection was inspired by those completely unplanned evenings out—the 10-out-of-10, would-do-business-again kinda nights. (As someone with a much higher range than us would say, “we be all night”.)
The collection name is a hat-tip to the morning star, which you can catch just after sunset or just before sunrise, depending on the time of year. Our new colors and shapes make similarly fine companions to late night dates, rooftop sunrises, and everything in between.
We enlisted photographer Petra Collins to give our collection a night on the town it deserves. (More of her snaps here.) Petra joined us one June evening for a romp through downtown Manhattan. We ate cannoli, trawled the quiet streets, and stayed up to watch the sun rise.
On July 9, 1984, President Ronald Regan officially designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day, stating, “I call upon the people of the United States to observe these events with appropriate ceremonies and activities.”
Well, if you insist, Mr. President.
Following strict orders from the former commander-in-chief, the copy team recently struck out on a soft-serve crawl of lower Manhattan. Why soft serve? It’s twice as lickable as normal ice cream, comes in a pleasing swirly shape and is apparently trending. There’s also a convenience factor. As one team member noted, “You can consume it much faster—and the toppings tend to stay put.”
On a recent blisteringly-hot Friday afternoon, the team took a stroll to seven of downtown New York City’s best soft serve shops. Here is the review.
The goat’s milk soft serve was delicious—and especially creamy. We tried a handful of flavors, but the Tangy Goat Milk with dried mulberries was a clear favorite. Also recommended: Chocolate Rosemary and Salted Caramel.
Bonus: The employees were incredibly nice, and a World Cup game was showing on TV.
Here we ordered two sundae varieties: a Mermaid (vanilla soft serve, key lime curd, crushed graham crackers, whipped cream) and a Salty Pimp (vanilla soft serve, dulce de leche, sea salt, chocolate dip). The Salty Pimp contained seductive veins of dulce de leche. “I was worried the Salty Pimp would remind me of licking a man’s skin, due to the name, but it did not,” observed one team member.
The Mermaid was equally enchanting, with its ripples of tangy lime curd. “Curd” is such a gross word for what it is.
Immediately after this photo was taken, we poured the rest of the ice cream out to pay respects.
As lunchtime hit, we decided to consolidate our dietary efforts into one meal. One copy team member (a Florida native) swore by the Chicken Strip Basket, so we sprang for the combo.
The Mini Mint OREO® Blizzard® was the sweetest treat of the day. After dipping a French fry into the Blizzard, one copy team member explained that, “It had potential, but the mint was a little jarring with the potato.” Surprisingly, our Blizzard® had absolutely zero odor. (Any scientists out there who can tell us why?)
Fun fact #1: The first brain freeze of the outing occurred here.
Fun fact #2: DQ founder J.F. McCullough and his son, Alex, claim to have invented soft serve in the mid 1930s.
Just as our bellies were starting to show and our pants were “mysteriously” beginning to unbutton, one copy team member pulled an audible and pulled the team into Off the Wall. Although not previously on our itinerary, this stop provided us with an invaluable learning experience: always squat when dealing with self-serve yogurt.
At this point, we were feeling a uncomfortable and queasy. One team member had jam on her leg. A slurry of fruit, heavy cream, milk, chocolate, and flavoring agents sloshed against our stomach walls as we waddled up to the counter.
We ordered the classic: Cereal Milk™ soft serve with crunch. It was very tasty (and salty!), but we were unfortunately forced to retire our spoons after a few dozen bites. We had reached our limit.
July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981).
July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981). It was also the day before the release of our collaboration with Into The Gloss, and the date of a dinner party to celebrate. We’re not comparing the dinner to Donkey Kong; we’re just putting it in a context.
We’d spent a year laboring (lovingly) on two pairs of aviators with Into The Gloss founder Emily Weiss and her co-founder Nick Axelrod, so celebrating their release date was like popping the cork on a bottle of seriously fizzy champagne.
We took over the garden room of the Waverly Inn, which is a bit like the Conservatory in Clue: tile-floored, airy, filled with lush plants. (Key difference: nobody has been murdered there.) It’s lovely on a warm summer night.
Glasses were tried on, iPhone photos were taken, drinks were drunk. There were also freshly-baked biscuits, which a European gentleman at the party referred to as “delicious bread patties”. Perfect.
We like the warm-weather minimalism concept so much we made a few bags for employees and thought, why not share with customers, too?
If you’re in the New York, Boston, Hollywood, or Dallas area, stop by one of our stores tomorrow and Sunday (July 12-13) and pick up a free Keys Wallet Sunglasses bag for your essential loafing supplies. It’s the opposite of a carry-all.
Just ask a retail associate. As long as supplies last, the bag is all yours.
The perfect pair of aviators is like the perfect leather jacket, the perfect pair of jeans, the perfect scent: a staple for the ages. (Unisex, too.)
That’s one reason we paired up with Into The Gloss to introduce two new frames: one pair of sunglasses and one optical, each constructed from premium Japanese titanium in Jet Silver or Polished Gold.
If you’re not familiar, allow us to introduce you to your new favorite beauty destination. Into The Gloss takes everything you know about beauty, flips it, and reverses it. And although beauty and eyewear don’t normally fall into the same bucket…well, why shouldn’t they? The seed of our collaboration came from the notion that we could combine Into The Gloss’s approach to beauty with Warby Parker’s approach to glasses, and maybe wind up with a beautiful baby…
A year’s worth of collective brainstorming went into the design of the two collaboration pairs—because building the ideal aviator, it turns out, is an exercise in Goldilocks logic: they can’t be too big, they can’t be too small, they can’t be too wide and they can’t be too narrow. The teardrop silhouette can’t be too droopy. Every measurement must be just right.
The results are as wearable as they are distinctive.