When we opened the doors to our flagship store this past weekend, a line quickly spanned half the block. Some (incredibly patient) customers waited up to two hours, which filled us with immense gratitude and overflowing apologies. (We tried to make it up to them in the form of cake balls and chocolates shaped like glasses).
Among those waiting was our very own co-CEO Neil, who didn’t cut the line. Listen, just because you run the company doesn’t mean you get special treatment!
By the end of the weekend, more than 4,000 people had come through the store to check out the train-station-style exam board, 18-foot walls, and photo booth.
Have you stopped by yet? We’re at 121 Greene Street between Houston and Prince in New York. Come say hello!
Photos by Helga Traxler