TO SEE · 02/12/2015

The smallest biggest parade ever

This month marks our fifth birthday. We’re not quite old enough to start lying about our age, and you only turn five once—so we threw a parade, as one does. (We’re also doing a little something more over here.)

One afternoon last week, our company headed to Cortlandt Alley, a very cozy (if you recall) side street downtown with all the necessary parade accoutrements in hand: cotton candy, balloons, rose petals, flags, enthusiasm.

You can catch the whole affair, directed by Benny Safdie and Josh Safdie, here.

Below, a few behind-the-scenes shot we’re delighted to share. We had a lot of fun, in case you couldn’t tell.

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select-136-PRGOur fearless leaders Neil and Dave taking their positions

select-125_MKA talented cutester from the marching band getting revved up

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select-162-PRGWhat smiles! (And we hadn’t even tucked into the enormous birthday cakes waiting for us after the parade.)

select-215-PRGThat’s the actual Miss New York twirling the batons trailing behind the show-stopping ballet dancers and a lot of rose petals

Photos by Daniel Arnold

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