This month marks our fifth birthday. We’re not quite old enough to start lying about our age, and you only turn five once—so we threw a parade, as one does. (We’re also doing a little something more over here.)
One afternoon last week, our company headed to Cortlandt Alley, a very cozy (if you recall) side street downtown with all the necessary parade accoutrements in hand: cotton candy, balloons, rose petals, flags, enthusiasm.
You can catch the whole affair, directed by Benny Safdie and Josh Safdie, here.
Below, a few behind-the-scenes shot we’re delighted to share. We had a lot of fun, in case you couldn’t tell.
Photos by Daniel Arnold