This month marks our fifth birthday. We’re not quite old enough to start lying about our age, and you only turn five once—so we threw a parade, as one does. (We’re also doing a little something more over here.)
One afternoon last week, our company headed to Cortlandt Alley, a very cozy (if you recall) side street downtown with all the necessary parade accoutrements in hand: cotton candy, balloons, rose petals, flags, enthusiasm.
You can catch the whole affair, directed by Benny Safdie and Josh Safdie, here.
Below, a few behind-the-scenes shot we’re delighted to share. We had a lot of fun, in case you couldn’t tell.
Our fearless leaders Neil and Dave taking their positions
A talented cutester from the marching band getting revved up
What smiles! (And we hadn’t even tucked into the enormous birthday cakes waiting for us after the parade.)
That’s the actual Miss New York twirling the batons trailing behind the show-stopping ballet dancers and a lot of rose petals
We installed our Warby Parker sign at our uptown store on Lexington Avenue, but before you think “Zoning, electrical permit, municipal construction code compliance”, stop by and take a look at this gem. It’s a refurbishing of the prior sign (below), a vertical banner touting Lascoff Drugs—a pharmacy that closed in 2012 after 113 years …
We installed our Warby Parker sign at our uptown store on Lexington Avenue, but before you think “Zoning, electrical permit, municipal construction code compliance”, stop by and take a look at this gem. It’s a refurbishing of the prior sign (below), a vertical banner touting Lascoff Drugs—a pharmacy that closed in 2012 after 113 years in business. Rather than ditch the sign (blasphemy!) we gave it a fresh coat.
Either way, it’s January 6—and there’s still time to make a New Year’s resolution if you like. (Or break your existing one.)
Enter these beauties.
Remember those postcards your dentist’s office would have us address to ourselves when we were younger? You’d write out your name and address, and the office would mail it back to you later in the year to remind you to book your next check-up.
In that spirit, but with zero novocaine and less cavity stress, we had the talented Julia Rothman (follow her on Instagram) illustrate a postcard featuring hyper-determined (resolute, if you will) fellow on a self-improvement bender.
Come by our stores and fill out your New Year’s resolution, then hand the postcard back to a retail employee. We’ll hold onto them tight and send it back to you later in the year—postage is on us. It’ll be a nice little treat in the mail.