It all started with a tweet from Tyler Oakley on May 25, 2013: “@WarbyParker Hi. I want to start wearing your glasses. Can our love-affair start immediately, please?”
It all started with a tweet from Tyler Oakley on May 25, 2013: “@WarbyParker Hi. I want to start wearing your glasses. Can our love-affair start immediately, please?” A few weeks later, Tyler was wearing his first pair of Warby Parker glasses. (The Begley frame, to be exact.)
Three and half years later, we’ve officially taken our relationship to the next level: a collaboration!
Tyler worked with our design team to apply his signature style throughout Stockton, Wilder, and Downing. The result? A collection of three best-selling styles updated in a graphic palette of black hues mixed with pops of contrast tones.
Just for fall, we’ve outfitted some of our favorite sunglasses with flash lenses. This is exciting for a hundred reasons. Here are three of them:
1) Flash lenses reflect the sun’s rays outward and cut down on the amount of light entering the eye. And by “the” we mean “your”. And by “eye” we mean both of them.
2) These sunglasses are really good-looking. Not as good-looking as you, but almost.
Last week we opened out first-ever store in Portland, Oregon—and we have to say, it’s a fun one. Like our current two Warby Parker Annex locations (in Miami and Seattle), this space offers a totally new concept that you won’t find in any other Warby Parker store—or any eyewear shop for that matter. That special element? The Do Good Arcade!
Upon entering the space, customers are greeted by a token machine dispensing custom Warby Parker coins* used for the arcade machines (one dollar = four tokens). Tucked between bays of frames are 8-bit arcade games like Pac-Man, Space Invaders, Frogger, Donkey Kong, and more. And if you’re just in the mood to play, our second floor will be solely dedicated to gaming. (That’s where the real fun happens.)
The store’s interior is decked out with black and white checkered floors (with hints of our signature Warby Blue throughout), along with open shelving housing our entire optical and sun collections. We turned to two local artists to help bring the store’s arcade theme to life. Above the Reference Desk, you’ll find artwork from the always-vibrant (and Portland-raised!) visual designer Shawna X, who we’ve called on for past collaborations; the second floor features work by Portland-based illustrator Jason Sturgill, whose playful imagery felt just right for the space.
*The Do Good Arcade is powered by tokens that promise victory for all, no matter your high score. 100% of proceeds go to The Right Brain Initiative, a nonprofit organization working to make arts education accessible to every K-8 student in the Portland tri-county region.
While pondering the perfect color for a frame that symbolized our shared love of video games, both Kill Screen and our design team came up with this retro grey.
While pondering the perfect color for a frame that symbolized our shared love of video games, both Kill Screen and our design team came up with this retro grey.
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