W. David Marx’s Ametora: How Japan Saved American Style tells the hitherto-unknown story of how American fashion made its way to Japan and became enmeshed, archived, and reinvented on new soil.
Anyone who has set foot inside a Uniqlo or pored over Take Ivy needs this piece of fashion criticism/cultural history/sartorial codebreaking in his (or her!) life. Go snatch that tome.
We toasted Marx’s publication with a party at our Soho store. See photos below, and don’t miss this lovely account of the evening by Thierry Augustin of Genteel Flair.
