We see a lot of interesting people coming through the doors of our headquarters everyday, and occasionally, we get to hear first-hand from those fascinating individuals. Ivanka Trump, the polyhyphenate entrepreneur, recently stopped by to talk to the team as part of our ongoing after work Speaker Series.

Trump works with The Trump Organization, the real estate conglomerate started by her father, Donald (sound familiar?), and you might have seen her on TV alongside her family on The Apprentice. She’s an author with a jewelry line and a clothing collection. Additionally, Trump works with the United Nations Foundation campaign, Girl Up, working to empower adolescent girls. Her schedule is dizzying—she’s also a mom with another little one on the way—so we’re doubly appreciative she stopped by. Thank you, Ivanka!

Here’s a smattering of her wise words.

What she brings to the (Trump) table, thanks to her other gigs: The things I’m doing independently add a different dimension to the Trump brand and create a feminine narrative and a female voice that’s complimentary to everything we do at the Trump Organization.

How to prioritize: People always ask about balance. Do you have balance? How do you create balance? It’s a great idea in theory, but you can’t predict how to balance. Every day brings new challenges, especially when you operate in an entrepreneurial environment. Rather than think about balance, I try to reflect on my priorities. Each night I ask myself, did I make the right decisions? Were my priorities in check? Am I comfortable with the decisions I made?

What makes her various brands stand out: It comes down to a strong point of view in terms of the product— not necessarily having an iconic piece of hardware on everything but a design aesthetic that people recognize when they see you.

We never as a [real estate] company have taken formal ads. We do it in a much more organic way—obviously social media is terrific for us in terms of getting out the voice and personalities behind the brands, but also through strategic partnerships with people you think have positioned themselves in ways that will resonate with your customer.

Why she’s involved with Girl UpMuch of what I do is thinking about women and thinking about ways that I can help level the playing field. I recognize how “unlevel” it can be, so I feel tremendous responsibility to give back in an area where I feel I can relate and make a difference.

Photo courtesy of Ivanka Trump.

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