The Blog

· September 02nd, 2014

TO BUY · 07/15/2014

Clink! Aviators are here.

July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981).

July 9th is a huge day in history. There was the birth of David Hockney (in 1937), the Battle of Normandy (in 1944), the opening of Andy Warhol’s Soup Cans show (in 1962) and the release of Donkey Kong (in 1981). It was also the day before the release of our collaboration with Into The Gloss, and the date of a dinner party to celebrate. We’re not comparing the dinner to Donkey Kong; we’re just putting it in a context.

We’d spent a year laboring (lovingly) on two pairs of aviators with Into The Gloss founder Emily Weiss and her co-founder Nick Axelrod, so celebrating their release date was like popping the cork on a bottle of seriously fizzy champagne.

We took over the garden room of the Waverly Inn, which is a bit like the Conservatory in Clue: tile-floored, airy, filled with lush plants. (Key difference: nobody has been murdered there.) It’s lovely on a warm summer night.

Glasses were tried on, iPhone photos were taken, drinks were drunk. There were also freshly-baked biscuits, which a European gentleman at the party referred to as “delicious bread patties”. Perfect.

Care to shop the collaboration? Let’s go.

Emily Weiss, Eva ChenEmily Weiss and Eva Chen in the foreground. In the background, smoldering eye contact.

Nick Axelrod, Stella BugbeeNick Axelrod and the incomparable Stella Bugbee, who is wearing culottes if you can’t tell.

HThomson20140709-3901HELL-o!

Eniko Mihalik, Geordon NicolHi Eniko! Hi Geordan!

Annabelle Dexter-Jones, Atlanta De Cadenet, Jen Brill
Triple cuties

HThomson20140709-3756Love a good tablescape

HThomson20140709-4243Love a good mingle

Sophia Amoruso, Neil BlumenthalIt’s Sophia. Ms. Amoruso if you’re nasty.

Jaqueline Jablonski, Eva Chen, Cameron RussellThe shiniest hair this side of the Mississippi

Nick Axelrod, Emily Weiss, Neil Blumenthal, Dave Gilboa

The crew! Nick, our dear co-founder and co-CEO Neil Blumenthal, Emily, and our equally-dear co-founder and co-CEO Dave Gilboa. L’chaim, guys.

Photos by Hannah Thomson

 

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TO READ · 07/14/2014

To Read: Do You Secretly Hate Summer?

Yes? No? Maybe so? Don’t worry, we’ll let you know if this flow chart’s for you.

Yes? No? Maybe so? Choose a reaction to the following words, and we’ll let you know if this flow chart’s for you.

“Beach”

a) “Ah, the one place where I can actually relax.”
b) “Do you know how many germs also ‘chill’ at the beach?”

“Sun”

a) “Bring it on. Can you see my base tan coming in?”
b) “I’m literally already sweating and reaching for my SPF 100.”

“Grilling”

a) “Is there one food that isn’t better grilled?”
b) “Grilled meat equals carcinogens. Have fun.”

If you chose “b” more than once, please proceed to flow chart.

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TO DO · 07/11/2014

Keys, wallet, sunglasses

Keys, wallet, sunglasses. It’s our summertime mantra. We like the warm-weather minimalism concept so much we made a few bags for employees and thought, why not share with customers, too?

Keys, wallet, sunglasses. It’s our summertime mantra.

We like the warm-weather minimalism concept so much we made a few bags for employees and thought, why not share with customers, too?

If you’re in the New York, Boston, Hollywood, or Dallas area, stop by one of our stores tomorrow and Sunday (July 12-13) and pick up a free Keys Wallet Sunglasses bag for your essential loafing supplies. It’s the opposite of a carry-all.

Just ask a retail associate. As long as supplies last, the bag is all yours.

Sunglasses: 10-01 in Jet Silver

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TO BUY · 07/10/2014

Warby Parker x Into The Gloss

The perfect pair of aviators is like the perfect leather jacket, the perfect pair of jeans, the perfect scent: a staple for the ages. (Unisex, too.)

The perfect pair of aviators is like the perfect leather jacket, the perfect pair of jeans, the perfect scent: a staple for the ages. (Unisex, too.)

That’s one reason we paired up with Into The Gloss to introduce two new frames: one pair of sunglasses and one optical, each constructed from premium Japanese titanium in Jet Silver or Polished Gold.

If you’re not familiar, allow us to introduce you to your new favorite beauty destination. Into The Gloss takes everything you know about beauty, flips it, and reverses it. And although beauty and eyewear don’t normally fall into the same bucket…well, why shouldn’t they? The seed of our collaboration came from the notion that we could combine Into The Gloss’s approach to beauty with Warby Parker’s approach to glasses, and maybe wind up with a beautiful baby…

Emily 2

A year’s worth of collective brainstorming went into the design of the two collaboration pairs—because building the ideal aviator, it turns out, is an exercise in Goldilocks logic: they can’t be too big, they can’t be too small, they can’t be too wide and they can’t be too narrow. The teardrop silhouette can’t be too droopy. Every measurement must be just right.

The results are as wearable as they are distinctive.

 

 

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TO MEET · 07/07/2014

Desk Job: Lee Ellis

A desk can tell you a lot about a person—and we think we’ve got some pretty interesting ones here in our office. These are the stories of our favorites (and the folks who sit behind them).

A desk can tell you a lot about a person, and these are the stories of our favorites. (Desks, that is. And also people.) 

Lee Ellis, Business Analyst

Desk-Lee-Ellis-Posters

Hot leads/sales posters

“Our team’s goal this quarter was to support the launch of new products in stores and online. To reflect our mission, we named our team ‘the Sales team.’ We put up a folder for leads and tossed up a few business-y looking graphs (with fake data). The cat? I just think the cat is cute.”

Desk-Lee-Ellis-Trophy

Ping pong trophy

“A fellow Tech team member and I won this at the Lucky Magazine x Warby Parker Ping Pong tourney. We welcome all challengers, internal and external.”

Desk-Lee-Ellis-Card Swiper

Card swiper

“I use this when I’m testing new features in our custom-built Point of Sale system. Next quarter, we’ll be adding a lot of great features that our employees and customers have been asking for. This baby is going to get a lot of use.”

Desk-Lee-Ellis-Readers

Readers

“I wear the Rowan frame in Graphite Fog. I was prescribed readers at my last eye exam here. People kid me for needing them, but they make working at a computer all day much more tolerable on the eyes. Also, I really like pushing them down my nose when making an important point.”

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· 07/04/2014

Happy Independence Day!

The only thing that’s missing in our little assemblage above: sparklers.

The only thing that’s missing in our little assemblage above: sparklers.

Those of you living in the great state of New York will be able to guess why we’re going without this year: they’re illegal! (And we are a law-abiding company.*) But there’s hope. For the third year, in a row, state legislation has been proposed to legalize small hand-held sparklers—which is a bipartisan issue we can support 100%.

Regardless of your political affiliation or stance on recreational explosives, we wish you a wonderful 4th of July.

*Mostly. Some of us jaywalk.

L: Duval in Blue Slate Fade

R: Finch in Grenadine

 

 

 

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TO MEET · 07/03/2014

Floor Plan

We love polls. Sometimes we poll our fellow employees about their tastes, preferences, and favorite sunglasses. Here’s where we share the results.

We love polls. Sometimes we poll our fellow employees about their tastes, preferences, and favorite sunglasses. Here’s where we share the results.

This week’s question: what is your favorite pair of sunglasses?

Brand Design Aldous

Communications Winston

Product Design Cliff

Brand Marketing Halford

Tech Development Downing

Visual Haskell

Recruiting Griffin

Customer Insights Winston

Finance Batten

Social Media Piper

Creative Services Dean

Social Innovation Lowry

Recruiting Hall

Retail Operations Ames

Customer Experience Minnie

Product Strategy Ormsby

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