The Blog

· March 29th, 2015

TO SEE · 02/12/2015

The smallest biggest parade ever

This month marks our fifth birthday. We’re not quite old enough to start lying about our age, and you only turn five once—so we threw a parade, as one does.

This month marks our fifth birthday. We’re not quite old enough to start lying about our age, and you only turn five once—so we threw a parade, as one does. (We’re also doing a little something more over here.)

One afternoon last week, our company headed to Cortlandt Alley, a very cozy (if you recall) side street downtown with all the necessary parade accoutrements in hand: cotton candy, balloons, rose petals, flags, enthusiasm.

You can catch the whole affair, directed by Benny Safdie and Josh Safdie, here.

Below, a few behind-the-scenes shot we’re delighted to share. We had a lot of fun, in case you couldn’t tell.

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select-136-PRGOur fearless leaders Neil and Dave taking their positions

select-125_MKA talented cutester from the marching band getting revved up

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select-162-PRGWhat smiles! (And we hadn’t even tucked into the enormous birthday cakes waiting for us after the parade.)

select-215-PRGThat’s the actual Miss New York twirling the batons trailing behind the show-stopping ballet dancers and a lot of rose petals

Photos by Daniel Arnold

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TO READ · 02/04/2015

To Read: How Are Your New Year’s Resolutions?

Stick-to-it-iveness is tough. Keep trudging.

These books are just as good motivators and companions as those reminders tacked to your fridge.

Stick-to-it-iveness is tough. Keep trudging.

These books are just as good motivators and companions as those reminders tacked to your fridge.

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TO BUY · 01/30/2015

We Like Your Photos: January 2015

Every month, we’re tagged in bundles of adorable/cute/clever/well-shot photos on Instagram. Here’s a roundup of our favorites. Enjoy!

Every month, we’re tagged in bundles of adorable/cute/clever/well-shot photos on Instagram. Here’s a roundup of our favorites. Enjoy!

10932095_594296584005694_2133791453_n@wittyhandle     Shop Banks>

10919144_700210420097144_846282127_n@tryshka     Shop Baxter>

891535_1411039599189715_1400223904_n@leneethornton     Shop Durand>

10899164_406869382805984_304240566_n@hhhelenli      Shop Crane>

10932424_642615909176542_1778849034_n @therachelstory     Shop Haskell>

 

10932052_1545607515677713_627300277_n@leevosburgh     Shop Ripley>

 

10946497_633601320079418_1686779193_n@nickpak     Shop Cass, Downing, Haskell, Burke, and Langhorne

 

10914425_1525884454339257_1217578197_n@troxelcreative     Shop Seymour>

 

Itching to share a photo of your Warby Parker frames? Cool! Tag your Instagram with #warbyparker. (Just make sure your account is public.)

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TO BUY · 01/27/2015

I SPY…

How about a little game of I SPY with the above photo and some of our Spring 2015 frames? Here goes!
We spy an elephant, an arrow with no bow
Some rats, a cricket, and a buffalo
Six pairs of glasses, an Austrian with a frown
And we spy three bridges (though one is upside …

How about a little game of I SPY with the above photo and some of our Spring 2015 frames? Here goes!

We spy an elephant, an arrow with no bow
Some rats, a cricket, and a buffalo

Six pairs of glasses, an Austrian with a frown
And we spy three bridges (though one is upside down)

Photo: Kate Riley

Shop the Spring 2015 Collection >

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TO BUY · 01/23/2015

We Spy: Aurelia Tortoise

Specks of blue, purple, and peach—wow, this splashy new hue sure does remind us of, say, a jellyfish.

Specks of blue, purple, and peach—wow, this splashy new hue sure does remind us of, say, a jellyfish.

(Also, we named it after a jellyfish.)

Shop Newton from our Spring 2015 Collection>

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TO SEE · 01/20/2015

Our Lexington Store

We installed our Warby Parker sign at our uptown store on Lexington Avenue, but before you think “Zoning, electrical permit, municipal construction code compliance”, stop by and take a look at this gem. It’s a refurbishing of the prior sign (below), a vertical banner touting Lascoff Drugs—a pharmacy that closed in 2012 after 113 years …

We installed our Warby Parker sign at our uptown store on Lexington Avenue, but before you think “Zoning, electrical permit, municipal construction code compliance”, stop by and take a look at this gem. It’s a refurbishing of the prior sign (below), a vertical banner touting Lascoff Drugs—a pharmacy that closed in 2012 after 113 years in business. Rather than ditch the sign (blasphemy!) we gave it a fresh coat.

Lascoff_E

 

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TO READ · 01/15/2015

To Read: Can You Keep a Secret?

If you’re keeping something hush-hush, may these titles help you in your pursuit of silence.

Secrets, secrets are loads of fun—well, maybe just if you’re nosy.

If you’re keeping something hush-hush, may these titles help you in your pursuit of silence.

A warning: hiding rarely ends well, no matter how low your stakes. Don’t blame us if you start blabbing midway through the flowchart.

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