The Blog

· February 01st, 2015

TO DO · 01/08/2015

Introducing the Annual Report Generator

Ever wondered what your spirit animal is? Or which emoji characters best represent your temperament? Or how many muscles you’ve acquired?

We can help with that.

Ever wondered what your spirit animal is? Or which emoji characters best represent your temperament? Or how many muscles you’ve acquired?

We can help with that.

Our make-your-own Annual Report Generator gives you your very own customized ’n unique Annual Report to share with friends and family. All you need to do is answer a few simple questions and we’ll transform your data into colorful, decidedly non-scientific (yet highly specific!) output.

It’s a fun way to learn a bit more about your past 365 days. Let’s go! 

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TO DO · 01/06/2015

New Year, New You (or something like that)

Or maybe New Year, Do You is better? Either way, it’s January 6—and there’s still time to make a New Year’s resolution if you like. (Or break your existing one.)

Enter these beauties.

Or maybe New Year, Do You is better?

Either way, it’s January 6—and there’s still time to make a New Year’s resolution if you like. (Or break your existing one.)

Enter these beauties.

Remember those postcards your dentist’s office would have us address to ourselves when we were younger? You’d write out your name and address, and the office would mail it back to you later in the year to remind you to book your next check-up.

In that spirit, but with zero novocaine and less cavity stress, we had the talented Julia Rothman (follow her on Instagram) illustrate a postcard featuring hyper-determined (resolute, if you will) fellow on a self-improvement bender.

Come by our stores and fill out your New Year’s resolution, then hand the postcard back to a retail employee. We’ll hold onto them tight and send it back to you later in the year—postage is on us. It’ll be a nice little treat in the mail.

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TO READ · 12/30/2014

To Read: How Are You Feeling?

Emotionally, we mean. (Hopefully you’re feeling healthy and energetic.)

Emotionally, we mean. (Hopefully you’re feeling healthy and energetic.)

Pick a mood, pick a book. There’s even a little something if you’re not sure how you’re doing today.

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TO BUY · 12/22/2014

We Spy: Crystal (with Hazelnut)

If you’ve ever been on the fence about committing to Crystal, maybe this will sway you.

If you’ve ever been on the fence about committing to Crystal, maybe this will sway you.

From our latest Concentric Collection comes Benchley,  a solid number with a translucent look plus a luxe inner ring of Hazelnut.

Change your mind yet?

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TO DO · 12/19/2014

Everyone’s a winner

Here’s one of the gifts up for grabs in our stores this season: a fold-it-yourself fortune teller. Download your own, print it, and start playing.

Starting this weekend, we have a little something in store for you and yours, inspired by Good Luck Omens for the Modern Era, the first publication from our very own Warby Parker Press.

Swing by a store near you to take a turn at our Wheel of Good Omens—completely free, completely fun—for a prize (and a nice break from last-minute holiday shopping stressors). Oh, and everyone’s a winner, did we mention?

If you can’t make it, here’s one of the gifts up for grabs: a fold-it-yourself fortune teller. (Maybe you know it as a cootie catcher.) Download your own here, print it, and start playing.


DIRECTIONS

1. Grab a friend.

2. With the printed side facing down, fold diagonally each way across the paper.

3. Fold along the lines so the points meet in the middle. The numbers and colors should be facing up now.

4. Flip over and fold the corners into the middle.

5. Fold in half both ways.

6. Insert fingers into the pockets.

7. Play. (Or Google “how to play fortune teller.”)

8. Share your fortune and see what others got with #warbygoodomens.

Can’t wait to see what happens!

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TO DO · 12/18/2014

A Holiday Party with The Bitter Southerner

We at Warby Parker are unified on a few things. Parties: LOVE. Ping pong: ALSO LOVE. Costumes: likewise. But fruitcake? A casual poll reveals that the company is divided, but that didn’t stop us from centering last week’s party down at our Buckhead store on the holiday delicacy.

We at Warby Parker are unified on a few things. Parties: LOVE. Ping pong: ALSO LOVE. Costumes: likewise. But fruitcake? A casual poll reveals that the company is divided. Intensely so.

That didn’t stop us from centering last week’s party down at our Buckhead store on the holiday delicacy. (More in a moment.) To properly christen our store and maximize the fun, we ask our friends at The Bitter Southerner to co-host and called upon some of Atlanta’s finest to round out the shindig.

WarbyBitterSoutherner_crowd

(If The Bitter Southerner is new to you, head on over right now. You don’t have to be of southern stock to appreciate their attention to beautiful photography and great storytelling.)

We asked three local mixologists—everlasting thanks to Greg Best of the Tipsy Hippo, Julian Goglia of The Pinewood, and Kellie Thorn from Empire State South—to create fruitcake-inspired drinks and mix ‘em on the spot for the guests. In sloppier hands, our big fruitcake idea could have been, well, not great, but the drinks were a smash—as were the pimiento cheese with bacon marmalade (WE KNOW) and other eats from Empire State South, the photo booth (of course), music from DJ Jesse Pearson, and booklets of the evening’s recipes for guests.

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Kellie Thorn from Empire State South mixing her drink, “Pillow Perk”

WarbyBitterSoutherner_photobooth

We take our parties seriously.

Photography by Amber Fouts

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TO SEE · 12/17/2014

Ninety-five dollars

Our new video is a homemade effort. Give it a watch.

Our new video is a homemade effort. We wrote and shot it in-house with a small crew of Warby employees and expert friends, including Alexander Chinnici (the coolest cinematographer in town, and with a face that belongs on a Roman coin) and Lyndsey Butler, an entrepreneur with mermaid hair who founded and designs Veda.

Tattoos

Give it a watch.

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